Review of The Unfakeable Code®
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Vinc Nya
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Review of The Unfakeable Code®
[Following is a volunteer review of "The Unfakeable Code®" by Tony Jeton Selimi.]
There’s something strangely intimate about reading *The Unfakeable Code®*—as though you’re being guided by someone who sees through the glossy, performative versions of yourself and insists, gently but persistently, that you let them go. Tony Jeton Selimi doesn’t just ask for vulnerability—he demands a kind of courageous unraveling. The book is structured around five transformational principles, each one peeling back another layer of illusion to uncover the ‘unfakeable’ self hidden beneath. But what I found most gripping was Principle #4—Taking Back Control. That chapter, more than any other, confronted me with how often I outsource my power: to opinions, past failures, expectations. Tony suggests that reclaiming your internal locus of control isn’t just self-help talk—it’s the cornerstone of authentic leadership. And I think he’s right. Leadership, as he frames it, isn’t about asserting authority over others. It’s about self-governance, about no longer being a puppet of emotional reactions or societal conditioning.
The psychological depth of this idea surprised me. He doesn’t just scratch the surface with a few platitudes about “being your own boss.” He lays it bare—how judgment, blame, and emotional sabotage creep into daily life and quietly rob us of power. I mean, how often do we actually stop to notice when we’ve handed our emotional reins to someone else? The stories of people like Paul and James—clients who moved from emotional dependency to a kind of grounded clarity—really stuck with me. They weren’t transformed by some grand revelation. It was through slow, uncomfortable work: journaling, reframing, sometimes just sitting in the raw ache of self-recognition. The beauty of this principle lies in how universal it is. You don’t need to be a CEO or spiritual seeker to benefit. You just need to be honest enough to admit that part of you is still chasing validation or approval, and curious enough to ask: what would happen if I stopped?
Something I really appreciated, especially after those emotionally dense sections, was the inclusion of Tony’s guided meditation tools—the TJS Evolutionary Meditation Solutions®. I didn’t expect much from them at first, if I’m being honest. But as I tried a few (especially *Awaken Your Inner Doctor* and *Master Your Emotions*), I realized they weren’t just fluff add-ons—they’re an integral part of the book’s application. They help move these insights from the page into your nervous system. It's not just about understanding the concepts but experiencing them. I think this is where a lot of books fall short, and Selimi gets it right. Meditation here isn’t just an “extra”—it’s part of the reprogramming.
But—and this might sound nitpicky—I couldn’t help but feel a little pulled out of the reading flow by how often Tony circles back to promoting his retreats, seminars, or other books. I get it; he’s built an entire brand around transformation, and he wants to share all the tools. Still, I found myself occasionally skimming those parts, wishing we could stay longer with the core insights rather than being redirected to Amazon links or booking pages. If I were to suggest a change, maybe that kind of content could be tucked neatly into an appendix or at the end of each principle rather than embedded mid-discussion.
Even so, I don’t think it takes away from the book’s impact enough to dock it a star. In my opinion, this is a solid 5 out of 5. Not because it’s perfect in every way—it’s not—but because it made me think, pause, and shift something in how I show up, especially in how I relate to control. That’s rare. It’s not a breezy weekend read. It’s a book that asks something of you. And if you let it, it gives a lot in return.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
There’s something strangely intimate about reading *The Unfakeable Code®*—as though you’re being guided by someone who sees through the glossy, performative versions of yourself and insists, gently but persistently, that you let them go. Tony Jeton Selimi doesn’t just ask for vulnerability—he demands a kind of courageous unraveling. The book is structured around five transformational principles, each one peeling back another layer of illusion to uncover the ‘unfakeable’ self hidden beneath. But what I found most gripping was Principle #4—Taking Back Control. That chapter, more than any other, confronted me with how often I outsource my power: to opinions, past failures, expectations. Tony suggests that reclaiming your internal locus of control isn’t just self-help talk—it’s the cornerstone of authentic leadership. And I think he’s right. Leadership, as he frames it, isn’t about asserting authority over others. It’s about self-governance, about no longer being a puppet of emotional reactions or societal conditioning.
The psychological depth of this idea surprised me. He doesn’t just scratch the surface with a few platitudes about “being your own boss.” He lays it bare—how judgment, blame, and emotional sabotage creep into daily life and quietly rob us of power. I mean, how often do we actually stop to notice when we’ve handed our emotional reins to someone else? The stories of people like Paul and James—clients who moved from emotional dependency to a kind of grounded clarity—really stuck with me. They weren’t transformed by some grand revelation. It was through slow, uncomfortable work: journaling, reframing, sometimes just sitting in the raw ache of self-recognition. The beauty of this principle lies in how universal it is. You don’t need to be a CEO or spiritual seeker to benefit. You just need to be honest enough to admit that part of you is still chasing validation or approval, and curious enough to ask: what would happen if I stopped?
Something I really appreciated, especially after those emotionally dense sections, was the inclusion of Tony’s guided meditation tools—the TJS Evolutionary Meditation Solutions®. I didn’t expect much from them at first, if I’m being honest. But as I tried a few (especially *Awaken Your Inner Doctor* and *Master Your Emotions*), I realized they weren’t just fluff add-ons—they’re an integral part of the book’s application. They help move these insights from the page into your nervous system. It's not just about understanding the concepts but experiencing them. I think this is where a lot of books fall short, and Selimi gets it right. Meditation here isn’t just an “extra”—it’s part of the reprogramming.
But—and this might sound nitpicky—I couldn’t help but feel a little pulled out of the reading flow by how often Tony circles back to promoting his retreats, seminars, or other books. I get it; he’s built an entire brand around transformation, and he wants to share all the tools. Still, I found myself occasionally skimming those parts, wishing we could stay longer with the core insights rather than being redirected to Amazon links or booking pages. If I were to suggest a change, maybe that kind of content could be tucked neatly into an appendix or at the end of each principle rather than embedded mid-discussion.
Even so, I don’t think it takes away from the book’s impact enough to dock it a star. In my opinion, this is a solid 5 out of 5. Not because it’s perfect in every way—it’s not—but because it made me think, pause, and shift something in how I show up, especially in how I relate to control. That’s rare. It’s not a breezy weekend read. It’s a book that asks something of you. And if you let it, it gives a lot in return.
******
The Unfakeable Code®
View: on Bookshelves | on Amazon | on iTunes
