Chasing Cool by Noah Kerner and Gene Pressman
Posted: 20 May 2007, 22:09
What an amazing book. It contains over 70 interviews and stores from some of the top innovators of our time.
Here is how Amazon describes the book: ?[Chasing Cool] reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."
If you are interested in marketing and advertising or brand management then this book is a MUST read
Here is how Amazon describes the book: ?[Chasing Cool] reveals how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace."
If you are interested in marketing and advertising or brand management then this book is a MUST read